Audience Demographic

Organic Spa Magazine reaches over 3.8 million upscale, affluent, highly educated, eco-conscious consumers who are values-driven purchasers seeking organic and natural products and services that will enhance their green lifestyle.

92% of readers choose organic treatments at spas.

Age

19% ……………………….. 18-34
24%……………………….. 35-44
24%……………………….. 45-54
33%……………………….. 55+
Average Age……………. 55+

Sex
23%……………………….. Male
77%……………………….. Female

87% use supplements daily

Education
7%…………………………. Doctorate
21%……………………….. Masters
42%……………………….. Bachelors
24%……………………….. Associate/Some College
7%…………………………. Other

98% take at least one international trip per year

Household Income
79%……………………….. $149,000
11%……………………….. $150,000–$200,000
9%………………………… $200,000+
Average HHI………….. $149,000

83% choose travel packages based on wellness options

Activities
49%……………………….. Yoga
42%……………………….. Meditation
47%……………………….. Hiking

79% choose Organic Spa Magazine as their favorite magazine to spend time with

Favorite OSM Categories
58%……………………….. Food/Home
56%……………………….. Wellness Living
56%……………………….. Wellness Travel
47%……………………….. Skincare Tips/Trends
43%……………………….. Health & Supplements

*These results are based on our in-house subscriber surveys.